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Recovering demand sees cell phone sales rising

Following its 2003 first quarter cellular handset sales numbers, Strategy Analytics has released its forecast for handset shipments in 2003 and beyond.
Global handset sales will grow 5% in 2003 to 458.4 million units and 11% in 2004 to 506.9 million units as demand continues to recover in mature markets and growth surges in developing regional markets.

The breakdown of the figures by air interface standard shows CDMA sales growing 19% in 2003 to 89.4 million units and 17% in 2004 with a healthy CAGR of 12% through 2008. GSM sales will grow 7% in 2003 and 17% in 2004 as emerging markets in the Asia-Pacific and other regions gain critical penetration. GSM sales will grow at a CAGR of 12% through 2008 as color displays, multi-media messaging, and Java-enabled devices diversify in availability and average retail selling prices on these devices fall into more mass-market consumer price points.

3G handset sales will account for 14% of total global sales in 2003 and 23% of global sales in 2004. 75% of handsets sold in 2008 will be 3G handsets, with the remainder being primarily GSM/GPRS handsets being sold into emerging markets and low end, voice centric segments in mature global markets.

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