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Cree expands into packaged LEDs

In a departure from its previous business model, Cree has announced that it is to begin offering packaged LEDs.
Cree has launched a new product line called the XLamp, its first ever packaged LEDs. So far, Cree’s LED business has centered on the sale of GaN-on-SiC LED die which are then packaged by its customers. The move better aligns Cree with it’s competitors in the blue and white LED market such as Lumileds and Osram Opto Semiconductors.

This new product combines the company s XBright power chip with packaging technology designed for high power lighting applications using solid-state LED technology as a replacement for the incandescent bulb and other conventional light sources.

The XLamp will be available in multiple colors for all applications. Pre-production sampling of a 1 Watt surface mount XLamp devices is targeted for early in 2004 with initial production targeted for mid-year.

"The introduction of the XLamp product family is the next step in our plan to drive the market for LED based lighting,” said Chuck Swoboda, Cree s president and CEO. “We believe that our ability to offer a high power packaged LED product in addition to our power chip will be critical in accelerating the adoption of this important technology into the lighting market.

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