News Article

Executive Movement: LLF And SiGe Semiconductor

LED Lighting Fixtures continues to pluck senior staff from Cree, and SiGe Semiconductor promotes an industry veteran to head up collaborative development.

Cree staff lured by LED lighting start-up
LED Lighting Fixtures (LLF), the North Carolina firm set up by ex-Cree executives, has attracted two senior members of Cree's management team to its growing squad.

Mike Rogers, formerly VP of sales at Cree, becomes president of LLF. Following 25 years in the business, one of Rogers' key aims will be to drive the new company's growth in foreign markets.

Meanwhile Cynthia Merrell, who recently resigned as chief financial officer at Cree following over nine years at the chip manufacturer, is taking up the same role at LLF.

Neal Hunter, himself a former chairman of Cree, said of Rogers: "He is a proven leader. He's been involved in complex negotiations on a global basis and he understands the LED business."

LLF uses LEDs supplied by Cree in its light sources, which are designed for residential applications. The Morrisville, NC, company said recently that independent tests had shown that its warm-white luminaires had an efficacy of 73 lumens per Watt.

With a white color temperature of 3200 K, these lamps provide a similar color to conventional light bulbs, but use 85% less energy.

Manley joins SiGe Semiconductor
RF front-end module supplier SiGe Semiconductor has promoted Alistair Manley to the position of VP of partner development.

Manley, who joined the Canadian company in 2002, will be responsible for developing SiGe's collaborative efforts with other chipset and software suppliers to deliver products for applications such as WiMAX and wireless LAN.

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