News Article
U.S. consumption of LED products increases 17% from 2009
The 12x12-inch (or larger) LED Panel category is forecast to capture the lead in relative market share of consumption value between 2010 and 2017.
ElectroniCast Consultants has released of a new market review and forecast of LED light panels/fixtures, which are used in TV broadcast, motion pictures and by professional videographers, in the United States.
“The process of producing video, television programming, and motion picture productions in the field is a challenge because of harsh environment, cramped spaces, limited lighting, and the wiring necessary to connect field production cameras to various devices. Innovation components now allow for construction of efficient, durable, quiet-running and lightweight LED light fixtures, which are essential in the field as well as controlled studio environments,” said Stephen Montgomery, president of International Business at ElectroniCast Consultants.
“The USA consumption of LED production panel/fixtures last year (2010), which are used in the broadcast TV, motion pictures and videography applications, increased 17% from 2009. During the forecast period (2010-2017), the consumption value of the LED fixtures is forecast to increase at an average annual growth rate of 22.7 %,” added Montgomery.
According to ElectroniCast, the 12x12-inch (or larger) LED Panel category is forecast to capture the lead in relative market share of consumption value. The Circular/ Ring/ Fresnel fixture category, which includes fixtures with an outer diameter of 12-inches or larger, is forecast to take the second-place position in market share. In terms of volume (number of units), the smaller-sized units will hold substantial market share during the forecast period; however, because of their relatively lower average selling price (ASP) compared to the larger-sized units, they have a smaller market share in terms of value.
LED lighting is well accepted by the broadcast TV, motion pictures and videography industry sectors for lighting effects and set lighting, mainly because of its flexibility. A single light source can generate a great variety of colours. Additionally, continuous cost/performance improvements driven by technological advancements are driving the LED lighting fixture market from a niche-only solution to a general use solution.
Another benefit, directly related to the use of lighting in studios and sets, is the consumption of less electrical power consumption for not only because LEDs use less energy, but also less air conditioning is required since heat generated by an LED bulb is negligible. Also, television broadcasters and film studios are proud to publicise that they are good corporate citizens by incorporating LEDs in their operations and thereby embracing “Green Technology.”
In terms of value the USA consumption of LED professional use production light panels/fixtures in the TV broadcast, motion picture/film and videographers (weddings, events, business promotions, etc) was led by the motion picture industry sector with a 60% relative market share in 2010.
