News Article
Intel veteran Wilfred Martis joins Soraa to boost laser products
Martis will concentrate on laser products for the display and lighting markets
Soraa , a developer of LED and laser diode products, has enlisted Wilfred Martis as Vice President and General Manager of Laser Products.
"Wilfred brings a wealth of experience in managing semiconductor businesses for the consumer electronics and embedded markets," said Eric Kim, Chief Executive Officer. "We are very excited that he has chosen to join our world-class team and help us fulfil the potential of our laser products for the display and lighting markets."
Prior to joining Soraa, Martis was the General Manager of Retail Consumer Electronics in the Digital Home Group at Intel Corporation, where he was responsible for the Digital TV, Blu-ray and OTT business. His team established the Smart TV category through the launch of several Google TV products from Sony and Logitech, and Boxee products from DLink and Iomega. He spent 13 years at Intel, in several engineering, business & management roles, primarily focused on the consumer electronics and embedded markets.
Martis holds a BSEE from Bangalore University, India, an MSEE from the South Dakota School of Mines & Technology, and an MBA from the Wharton School of the University of Pennsylvania.
