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Rohm appoints new director for application centre


Power electronics expert Aly Mashaly succeeds Günter Richard as director of European Application and Technical Solution Centre

Aly Mashaly has succeeded Günter Richard as director of Rohm’s European Application and Technical Solution Center (ATSC). Günter Richard has retired after 32 years working for Rohm.

Before having joined Rohm in 2015, Aly Mashaly has gained more than 20 years of experience in the electronics industry. He is an expert in power electronics, especially in the field of automotive applications. Also, he has worked as a development engineer and project manager in the fields of e-mobility and aerospace applications for several years.

Mashaly is also a regular speaker at various conferences, including PCIM, ECPE, EPE and CS International. He holds degrees from the Ain Shams University Cairo and Leibniz University Hanover where he has studied electrical engineering.

For his new role at Rohm, he has set himself ambitious goals: “With our highly skilled team, technical services and high quality products we strive for excellence to be a competent partner to our customers. On top, we want to be a supplier and partner for innovative solutions to help our society to overcome some pressing challenges of our time,” states Mashaly. “I would also like to express my gratitude to my predecessor Günter Richard who has established the Application and Technical Solution Center back in 2019 and who has made the transition very easy to me,” adds Mashaly.

Aly Mashaly is now directly reporting to Wolfram Harnack, president of Rohm Semiconductor Europe: “Based on his huge amount of proven technical experience as well as his demonstrated leadership skills and commitment towards Rohm, I’m convinced that Mr. Mashaly will bring the ATSC and the technical customer service involved to the next level,” concludes Wolfram Harnack.

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