Lumileds Introduces FreshFocus LEDs
Lumileds has introduced FreshFocus Technology LEDs to showcase fruit and vegetables, part of its Luxeon Stylist Series LEDs for fashion retail stores, fresh food markets and restaurants.
FreshFocus Technology is designed to enhance the appearance and sale of different food types through spectra engineering. The colour point for produce specifically highlights greens, reds and yellows and is below the black body line at a colour temperature of 3000K. A below blackbody colour point enables a higher colour gamut and provides fully saturated colour depiction.
"Shoppers really buy with their eyes. When you optimise the saturation of the most dominant colours in produce, they appear fresher and more appetizing, leading to higher sales," said Luis Aceña, senior manager, Stylist Series at Lumileds.
Typical return on investment for LEDs with FreshFocus Technology is said to be within one year. "LED lighting is so attractive already to supermarkets because of the significant energy savings," said Aceña. "Now we can help grocers boost sales by making produce as appealing as possible, providing further incentive for market differentiation."
FreshFocus Technology is offered as omnidirectional, spotlight and downlight and built-to-spec lighting solutions. FreshFocus Technology for produce is initially offered on the Luxeon CoB 1208 and 1211 arrays to power downlights and spotlights in the 3300 and 4500 lumen range with 100 lm/W efficacy. FreshFocus Technology is also offered in the Matrix Platform using Luxeon LEDs on flexible or rigid substrates.
