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Cree appoints new VP of sales and marketing


Thomas Wessel brings 20 years of experience within the semiconductor industry

Cree has appointed Thomas Wessel as senior vice president of global sales and marketing, effective Feb. 19, 2018. Wessel will report to Gregg Lowe and oversee sales and marketing for the Wolfspeed power and RF and Cree LED components businesses.

Wessel brings more than 20 years of sales and marketing leadership experience within the semiconductor industry, serving the automotive, industrial, electronics and communications markets.

He joins Cree from NanoSemi, a venture-funded spinoff from the Massachusetts Institute of Technology (MIT) and MIT Lincoln Laboratory, where he served as vice president of sales and marketing.

Before that, he served as senior vice president of worldwide sales and marketing at the semiconductor firm Analog Devices, where he led the organisation to eight consecutive quarters of growth. His career also spans sales and marketing management roles at Texas Instruments and Atlantik Elektronik.

"Thomas has a history of success in sales, marketing and business leadership within the markets Cree serves," said Gregg Lowe, CEO of Cree. "Cree's Wolfspeed power and RF and LED component technologies are critical to the success of today's most in-demand and evolving markets, such as the automotive industry's transition to electric vehicles. We are confident Thomas will help us unlock Cree's potential."

Wessel holds an engineering degree in physics from the University of Applied Sciences Luebeck and completed the advanced management program at IESE Business School. He is a Stevie Awards finalist for 'Best Turnaround Executive'.

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