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Phlux bolsters growth with leadership appointments

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British infrared sensor start-up takes next steps in expanding operations

UK-based Phlux Technology, a manufacturer of avalanche photodiode (APD) infrared sensors, has appointed Christian Rookes as VP of marketing, Brian Williams as VP of operations, and John Fuller as director of engineering. These strategic hires follow the company’s recent relocation to larger premises, supporting its ongoing growth and expanding operations.

Rookes, with over 25 years of experience in semiconductor and technology sectors, joins Phlux to lead marketing efforts and drive market expansion. Williams is a seasoned executive manager with over 35 years’ experience in the semiconductor sector. His expertise in building successful teams, streamlining operational processes, and establishing scalable supply chains will help driving the next phase of development to scale Phlux’s technology. Fuller brings engineering leadership experience, with a focus on agile methodologies and organisational change. He was formerly engineering director at Gas Sensing Solutions, and has automotive sector expertise across national and international markets.

“We are thrilled to welcome Christian, Brian, and John to our team at Phlux,” said Ben White, CEO of Phlux Technology. “Their combined experience and vision will be crucial as we continue to scale our business and deliver industry-leading products to our customers. These appointments reflect our world-class technology and commitment to attracting top talent to support our growth.”

In line with its ongoing expansion, Phlux has also announced its move to a larger facility located within the newly renovated Pennine 5 campus in Sheffield. The new premises provide the necessary space and resources to support the company’s growing team and increasing product demand.

“Our new headquarters represents more than just a physical move—it symbolises our forward momentum and ambitious plans for the future,” added White. “As we continue to grow, our focus remains on pushing the boundaries of infrared sensor technology and delivering exceptional products to our customers.”

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