Mobile Internet Usage Still Rising
According to Strategy Analytics, mobile web browsing remains predominantly a `snacking' or `time critical' behaviour, whereas the PC/laptop is used for more leisurely or intensive usage scenarios.
The proportion of mobile device owners who use their phone to access the internet has quadrupled in the US, and tripled in Western Europe over the past four years according to a new report from Strategy Analytics.
Smartphone owners, who typically browse the internet on their phones daily, are driving this increase in mobile internet usage. The Strategy Analytics Wireless Media Lab report, “Mobile Internet Usage Continues to Rise: Android Users Catching Up with Apple," analyses behaviours around mobile internet usage.
“The majority of respondents in both Western Europe and the US still spend more web browsing time on their computers than on their mobile phones, with the majority of respondents spending less than 10 minutes per session browsing the mobile web," commented Paul Brown, Director of User Experience at Strategy Analytics. “Thus, mobile web browsing remains predominantly a `snacking' or `time critical' behaviour, whereas the PC/laptop is used for more leisurely or intensive usage scenarios."
Kevin Nolan, VP of User Experience at Strategy Analytics, added “In terms of volume, more consumers access the web on mobile phones primarily via the cellular connection in both the US and Western Europe. This is because large numbers of non-Smartphone owners, who do not have WiFi enabled devices, are beginning to access the mobile web."