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Soraa Hires Todd Antes in Marketing role

Former Qualcomm executive to drive company's go-to-market activities

GaN-on-GaN LED company Soraa has appointed Todd Antes to the role of senior vice president of marketing.

Most recently, Todd was vice president at Qualcomm, where he was responsible for the strategy, product roadmap and go-to-market activities for the company's Networking, and Connected Home/Office/IoT products.

Prior to Qualcomm, Todd was the vice president of marketing at Atheros Communications, which grew to become the world's largest supplier of Wi-Fi technology and chipsets prior to its acquisition by Qualcomm in 2011.

Additionally, he has held several executive marketing leadership positions at small startups through large, public technology companies-including Philips and AirPrime (acquired by Sierra Wireless).

"Todd brings extensive marketing experience to Soraa and will play a key role in driving the company's next phase of growth into full spectrum, smart and connected lighting," said Jeffrey Parker, CEO of Soraa.

"I'm excited to join Soraa and have the chance to work with such a brilliant team and technologies," said Antes. "I look forward to applying my marketing experiences in IoT and connected products to help the company deliver truly innovative LED lighting to more customers around the world."

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