Lumileds Introduces Luxeon Stylist Series
Lumileds has introduced the Luxeon Stylist Series of LED designed to help businesses boost sales and increase customer loyalty by highlighting the vivid color in clothing, accentuating the fresh appearance of food and supporting the inviting ambiance restaurants seek to create.
The Stylist Series is built on four proprietary technologies designed to entice customers and keep them coming back-CrispWhite Technology, CrispColor Technology, FreshFocus Technology and AtmoSphere Technology.
"We know that the right lighting has a profound impact on customer behavior, affecting the time spent in stores and net revenues. With the Stylist Series, lighting designers are now able to bring out the very best colours in the products and places it illuminates," said Luis Aceña, senior manager, Stylist Series at Lumileds.
Perhaps nowhere is the depiction of color more critical than in fashion retail. Lumileds new CrispColor Technology highlights rich colours and is said to deliver a stunning palette by achieving a higher colour gamut.
Luxeon LEDs with CrispColor Technology have colour points below the black body line to target proposed ASSIST and ANSI requirements for Class A and TM30 specifications. CrispColor Technology can be used to achieve a more continuous spectrum, making it a replacement for halogen and incandescent lighting. CrispWhite Technology, implemented in a number of retail venues over the last two years, activates fluorescent whitening agents in retail items, making white fabrics and paints appear vivid and bright white. "What CrispWhite did for white, CrispColor will do for colour," said Aceña.
In the fresh food market segment, Lumileds has invested in spectra development that presents food in its most appealing, freshest light. FreshFocus Technology under the Luxeon Stylist Series offers five different lighting approaches for produce, fish, marbled meat, red meat and bread and pastries. FreshFocus Technology is designed to displays food in a natural and attractive way.
"Customer loyalty in markets is largely built on the quality of the fresh food area. When food look fresh, customers are more likely to purchase more and they will be more likely to return," said Aceña.
For restaurants, bars and other gathering places, Lumileds new AtmoSphere Technology is designed to enhance the dining experience and help reinforce the restaurant's image and brand. The Stylist Series can be used to create a warm ambiance that is comfortable and inviting, according to Lumileds.
The LuxeonStylist Series will be available in a variety of product families from Lumileds, including CoB, Mid Power and Matrix Platform.