VueReal to expand microLED tech in China
Canadian microLED display company VueReal is expanding its presence in China with the aid of international business development consultancy Intralink.
Intralink, which operates in 27 locations worldwide, specialises in helping companies secure customers, partners and investors in overseas markets. The firm has deep expertise in China and a strong track record of supporting advanced tech companies in the automotive and consumer electronics sectors.
VueReal’s MicroSolid Printing platform enables microLEDs to be transferred and integrated directly onto a wide range of substrates—including glass, flexible films and silicon—more quickly, accurately and reliably than conventional methods. The result is brighter, more energy-efficient and highly versatile displays.
VueReal recently secured more than US$40 million in new funding to accelerate product commercialisation and scale its global partnerships. Its technology serves a wide range of sectors including automotive—where it powers dashboards, HUDs and signal/brake lighting—as well as consumer electronics, AR/VR/MR and smart wearables.
Following its appointment, Intralink’s team in Shanghai will now launch a targeted business development program, engaging display makers—including original design manufacturers (ODMs) and electronic manufacturing services (EMS) providers—as well as major automotive OEMs and tier-one suppliers.
A key focus will be driving the adoption of VueReal’s Reference Design Kits (RDKs) to accelerate prototype development and derisk product programs.
Rob Selley, CCO at VueReal, said: “China is one of the most exciting markets for advanced display technologies. We see tremendous opportunities to build new relationships and accelerate microLED adoption—and Intralink’s experience, network and on-the-ground support will be critical in scaling our presence.”
Siavash Kianpour, business development manager at Intralink, added: “Our Shanghai team is looking forward to helping VueReal introduce its breakthrough technology and forge the strategic partnerships it needs to bring the next generation of microLED displays to the Chinese market.”
