Toyoda Gosei wins white LED orders
Toyoda s LED business, based around the sale of blue and green LEDs, attained sales of 17.7 billion yen (~ $132 million) for the financial year ended March 2001, accounting for 30% of the company s operating profit for the year. However, with the slowdown in the cell phone market and the shift from monochromatic to full-color LCDs progressing rapidly, demand for blue LEDs has declined. Toyoda s are forecast to fall slightly to 17 billion yen for the year ending March 2002.
White LEDs, which are required as backlights for full-color LCD screens in mobile phones, represent an important new market for Toyoda. The company aims to grab a considerable share of the white LED market, which is dominated by Nichia, by offering low prices. First-year sales of 10 billion yen are targeted, increasing to 40 billion yen in fiscal 2004.
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