Astute and Wise sign distribution deal
Wise-integration, a French pioneer in digital control of GaN and GaN ICs for power conversion, and the distributor Astute have announced a distribution partnership covering Europe, the Middle East and Africa (EMEA).
This collaboration is designed to drive significant innovation and accelerate the integration of GaN technology across a broad spectrum of sectors, including consumer electronics, electric vehicles, data centres, and industrial automation.
Wise-integration offers the WiseGan family of GaN power devices and WiseWare digital control software, which deliver performance advantages over conventional silicon-based solutions, including superior efficiency, reduced footprint, and enhanced switching frequencies.
WiseGan includes GaN power integrated circuits designed for high-frequency operation in the MHz range, integrating features that streamline implementation with digital control. WiseWare® is a 32-bit, MCU-based AC-DC digital controller optimised for GaN-based power-supply architectures.
"Wise-Integration's decision to partner with Astute speaks volumes about their strategic vision and commitment to market leadership," said Kevin Baker, Astute’s franchise division manager. "Their embedded systems, manufactured with TSMC's leading-edge technology, can be integrated into virtually any electronic component. Our collaboration empowers Astute’s customers with the best GaN solutions available, ensuring they stay ahead in today's rapidly evolving technological landscape."
"Following the recent launch of our North American Design & Development Center in Canada and our Wise-integration subsidiary in Hong Kong, this partnership with Astute Group is a significant step in expanding the global reach of our digital GaN power solutions," said Wise-integration CEO Thierry Bouchet. "As a recognised leader in electronics distribution, Astute’s extensive network and deep industry expertise will be invaluable in accelerating the adoption of GaN technology across key EMEA markets."
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