PS3 in full production, says Sony
This year s increases in GaN-based blue semiconductor laser manufacturing capacity are making Sony confident of meeting its Playstation 3 sales targets, with the company expecting to ship 11 million consoles in the twelve months to April 2008.
Sony now makes 1.7 million blue lasers per month (see related stories), sufficient production for its console commitments, and plenty of Blu-ray players besides.
“Production problems have now ceased, we re in full production as far as Playstation 3 is concerned and there s a steady chain of supply in North America, Japan and Europe,” said a spokesperson for the Computer Entertainment division of the Japanese corporation.
In its annual report, Sony said it sold 5.5 million Playstation 3 units in the fiscal year ended March 31 2007, despite having faced production yield problems for its blue semiconductor lasers that feature inside each machine.
Sony is convinced that the Playstation 3 will eventually match the wild success of the PS2, discounting competition from other console makers as a factor.
“We re aiming towards a much broader lifestyle for home entertainment enthusiasts, that s one of the reasons the Playstation 2 went on to sell over 115 million units worldwide,” said a spokesperson.
In its annual report Sony says it expects to establish the same successful business model with the PS3 that it achieved with the PS2.
“Ultimately it will come down to content,” explained the company's spokesman.
“What it offers for its price is exceptional value for money "“ a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player.”
