News Article

Global Smartphone Shipments Smash Record

Strategy Analytics report that 60 million units have been shipped in Q2 2010 alone.

Strategy Analytics’ report ‘Q2 2010 Global Smartphone Market Share Update’says that global smartphone shipments have risen by 43% to a record 60 million units during Q2 2010.

This surge in sales has come as a result of a number of factors, including healthy operator subsidies, vigorous competition between the big boys and a growing range of lower-cost models.

Despite ongoing challenges, Nokia managed to capture 40% marketshare, by slashing its prices and increasing its retail base abroad. Neil Shah, from Strategy Analytics, says that its much-awaited flagship N8 smartphone, with an upgraded Symbian^3 user-experience, should arrive well in time for the European holiday season and help to stabilize margins during the second half of the year.

RIM grew sales abroad and held its share around the 19% level.

Apple experienced a mixed quarter, with shipments slowing, as public criticism of the poorly designed iPhone antenna increased.
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