News Article
Optogan Appoints New General Manager of Global Sales & Marketing
LED manufacturer Optogan has appointed Markus Zeiler, formerly at Osram, as General Manager of Global Sales & Marketing.
Optogan Group, an innovative manufacturer of LEDs and luminaires is driving forward its sales activities by filling the new top management position. Markus Zeiler (36), who can provide a decade of broad experience within LED sales, marketing and engineering at a global level, will oversee the expansion of Optogan to worldwide operations.
Prior to joining the Optogan team, Markus Zeiler worked at Osram for over 10 years, most recently heading the marketing team for LED consumer product business, such as LCD TV and mobile phone components. His knowledge and background will support activities to take advantage of the booming demand for LEDs for LCD backlighting. At the same time he will prepare the launch of LED lamp and luminaire sales on global level to build on the success story which Optogan is currently experiencing in Russia.
"Markus is a top global professional in our industry and we are happy that he can bring his business leadership, sales know-how and marketing expertise to Optogan," commented Maxim Odnoblyudov, CEO of Optogan Group.
"With Optogan Group I found all the major business success factors combined within one LED lighting company. Leading chip technology combined with competitive pricing, speed and a very highly motivated workforce are the key reasons why I joined Optogan." said Markus Zeiler. "Our LEDs will soon be part of LCD TVs, street lighting and indoor luminaries all over the world."
Zeiler started his professional career at Osram Opto Semiconductors in 2000 after completing a degree in physics. His work has led him through engineering, project management, marketing and sales activities for LEDs and sensors. The applications he has experienced range from consumer, automotive and industrial up to lighting.
Between 2005 and 2008 Markus Zeiler made significant contributions in business development for new LED applications within the Asian region, working with several very large consumer companies. From 2008 onwards Zeiler spent two years in Japan to establish a sales key account for a top international consumer electronics brand. In 2010 those operations were extended to a global level within his marketing function at the headquarters in Germany.
LEDs in lighting applications have seen tremendous growth over the last years. Largest upcoming potential is currently LED backlighting for LCDs. The second wave of business growth will go hand in hand with the continuous rise of energy saving lighting applications for indoor and outdoor use. "We are confident that the addition of such top professionals to our team will enable us to achieve our ambitious plans on the global market," added Alexey Kovsh, Executive VP of Optogan Group.
Markus graduated from the University of Regensburg (Germany) and Reading University (UK) with degrees in Physics, specializing in Semiconductors and Crystallography. From his engineering background he is the holder of more than a dozen LED design and application patents.
