News Article
Siam Discovery Centre rejuvenated by Osram’s LEDs
The firm’s Golden DRAGON Plus LEDs help illuminate the multi-dimensional bubble-like structures at the front of the building, attracting shoppers and tourists from afar.
The Siam Discovery Centre is one of Bangkok’s first shopping malls.
Recently, the Centre has had its look updated, thanks to Signex LED architectural lighting. At the core of the lighting fixtures are Osram Opto Semiconductor’s Golden DRAGON Plus LEDs which help illuminate the multi-dimensional bubble-like structures at the front of the building, attracting shoppers and tourists from afar.
“When we were asked to create a lively illumination design for the Siam Discovery Centre, we immediately picked the Golden DRAGON Plus RGB LEDs for their versatility in colour rendering,” said Pongskorn Ouvuthipong, LED Product Director, Lighting and Equipment Public Company, which designed and installed the Signex lighting fixtures with a computer-controlled DMX512.
“These RGB LEDs enable a wide range of colours, offering designers excellent flexibility in creativity. Their consistency of colour bin also helps deliver accurate lighting effects.”
There are 24,000 LEDs being deployed in the 650 sets of floodlights behind the transparent plastic bubbles. The colour changing effect is designed by VISION DESIGN STUDIO (Thailand) which programs the computer system and creates stunning colour patterns each evening. There will also be special lighting designs for different events using these LEDs.
“We are delighted that our Golden DRAGON Plus LEDs help light up this landmark in Bangkok,” said Kai-Chong Cheng, marketing director of Osram Opto Semiconductors Asia. “Given the hot climate of the city, the robust thermal management of these LEDs, with thermal resistance of up to 11K/W, ensures the stability of the illumination effects. Long lifetime of over 50,000 hours (depending on operating conditions) of these LEDs also reduces maintenance work, causing minimal disruption to this busy shopping mall.”
Opened in 1997, the Siam Discovery Centre has become a landmark in Bangkok. It’s “One Floor – One Concept” configuration has gained much acclaim among tourists and local shoppers. Today, this trendy shopping complex is still a favourite among Bangkok’s younger and fashionable crowds.
The new LED architectural lighting adds a sense of modernity to the Centre and makes the shopping mall more prominent among the surrounding buildings. With the new image, the Centre looks set to continue its popularity in the city.
