News Article
Optogan accelerates LED market with Atlantik Elektronik
The electronics distributor will make it faster to bring Optogan’s innovative products to market in Europe.
Optogan and Atlantic Elektronik signed a distribution agreement for the pan-European market in August.
The aim of the collaboration is to market energy-efficient lighting solutions and the latest LED applications "Made in Germany". The focus is on the sales of white LEDs, chips, and additional components such as driver ICs.
The partnership is specific ally aimed at new projects for customers in the regions DACH, Benelux and Eastern Europe. The joint activities will also be extended to regions and countries such as Scandinavia and southern Europe.
Optogan says that Atlantik Elektronik has the expertise to provide customers with quick access to latest solutions in the field of LED components, bulbs and LED lights in order to implement high-performance applications.
"Optogan is the ideal partner to focus on customers demanding innovative LED solutions whilst, at the same time requesting a short time-to-market with these products. Optogan combines all the critical success factors of a LED manufacturer - Leading chip technology at competitive prices as well as a quick reaction to market demands, "says Ottmar Flach, CEO of Atlantik Elektronik.
The primary focus of the cooperation between Optogan and Atlantik Elektronik is chip on board products in the high power range (5W-500W) and is claimed to stand out from the current market. Modular component technology combined with sophisticated control systems provide the highest customer value.
Long-term growth in the global LED market is assured through a variety of applications with innovative solutions in the lamps and lighting sectors. Optogan believes speedy market access can be achieved through the intense long-term customer relationship and sales experience of Atlantik Elektronik.
"We have teamed up with Atlantik Elektronik because we do not only recognise the technical competence of the LED technology but also from adjacent areas of Atlantik products that help our customers to implement the latest technologies in their products. We are convinced that this partnership will accelerate the design process of the customer which of course in return, leads to faster market presence - a priceless advantage, "said Ove Sörensen, Director of Sales & Business Development at Optogan.
