News Article
Renesas enhances services in Brazil to service South America
The new subsidiary will provide technical product support and regional systems solution development expertise in a number of areas including silicon carbide based power devices
Renesas has celebrated the opening of Renesas Electronics Brasil-Servicos Ltda., a wholly owned subsidiary of Renesas Electronics America located in Sao Paolo, Brazil.
Company representatives from Japan and the United States and customers and industry partners were in attendance at the opening ceremony. This new company will bolster Renesas' support and services for the South America region by providing local sales promotion and technical product support, as well as regional systems solution development expertise.
The firm recently released two series of SiC power semiconductor products SiC, intended for use in home appliances such as air conditioners, PC servers, and power electronics products such as solar power generation systems.
Recently, efforts to reduce the power consumption of electric devices have progressed to address considerations such as environmental protection, and demand has increased for higher efficiency in a variety of electrical products.
Over the past 10 years, working along with its local sales representative and distributors, Renesas has experienced strong adoption of its signal chain solutions in Brazil, especially from the automotive and industrial markets. Renesas has a strong desire to expand its global footprint to pursue growth outside Japan. With this expanded investment in the Brazilian market, a richer relationship with customers and partners in the region.
By providing local support via the new company, Renesas aims to increase its MCU market share in Brazil, as well as increasing its share of the power device market by offering a rich line-up for integrated MCU kit-solutions.
“We are pleased to expand our operations into South America with our new subsidiary. We have seen great promise in this market and we believe that this new investment demonstrates our commitment to customers and partners in Brazil,” said Tetsuro Kitano, senior vice president, Renesas Electronics Corporation. “Going forward, we plan to deliver increased benefits and resources to our customers in Brazil by expanding our ecosystem and building partnerships with local independent design houses, contract manufacturers, universities and R&D centres.”
“I have long been impressed with the innovations being developed by the engineering community in Brazil, especially the areas of automotive, home appliances, motor control and smart metering,” said Ali Sebt, CEO, Renesas Electronics America. “It is an honour to provide MCUs and power semiconductor solutions for products that will enable people to interact with their electronics more efficiently, more conveniently, more safely and with greater intelligence and intuition.”
