News Article
Intense enlists a new director of European sales
The developer of semiconductor lasers, systems and solutions has recruited Beate Sauter to the position of Director of European Sales.
With over 25 years of international sales and marketing experience, more than half of which is in the photonics industry, Sauter will oversee all sales and marketing efforts in the EU for Intense.
This will include direct management of key accounts and channel partners in the region. She will also be responsible for business development and strategic marketing within the territory.
Beate Sauter, Director of European Sales, Intense
"As Intense continues to grow at an aggressive pace in the EU, our focus is supporting OEMs, end users, and distribution partners across the region." says Kevin Laughlin, CEO, Intense. "We look forward to continuing that under the direction of Beate. She's a seasoned, multilingual executive who knows how to balance the many demands of a global team. We will support her efforts by continuing to develop new and innovative, high performance products while providing the highest level of customer support and service at a global level."
Before joining Intense, Sauter served as Key Account Manager for South Europe for Edmund Optics. Prior to that, she held the position of Sales Manager, Italy, for Laser 2000, a Munich-based distributor of photonics products. She has also worked as Global Sales & Marketing Director for laser systems manufacturer Toptica Photonics.
Beate Sauter adds, "I am very excited about joining Intense. The company's innovative products and knowledgeable staff have already developed a superior reputation in the European photonics market. I'm looking forward to adding my own brand of dynamism, experience, and enthusiasm to the team."
