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Soraa to soar with new industry leaders

The gallium nitride-on-gallium nitride LED innovator has taken on Tom Caulfield as COO and Ray Letasi as the VP of Global Sales

Soraa, a developer of GaN-on-GaN solid-state lighting technology, has recruited two experienced executives to its leadership team.

Tom Caulfield has assumed the position of Chief Operating Officer and Ray Letasi joins Soraa as Vice President of Global Sales.

Caulfield has held a number of executive positions in publicly traded and private companies including serving as COO of Ausra, Inc. where he led the repositioning of the company that ultimately led to a strategic partner acquisition. Prior to this, Caulfield served as Executive Vice President of Sales, Marketing and Customer Satisfaction at Novellus Systems. There, he oversaw the world-wide field operations for over 1200 individuals. Caulfield also brings extensive semiconductor industry experience to Soraa having served, over his 17 year tenure, as Vice President of Semiconductor Operations at International Business Machines Corporation.

"Tom will play an integral role in expanding Soraa's ability to meet the growing market demand for high-performance LED lighting," says CEO Eric Kim. "With his distinguished track record of senior executive leadership and his unique experience with semiconductor technology and manufacturing - spanning production, manufacturing, equipment engineering and technology and product development - Tom will be key to Soraa's execution plans in this sector."

Soraa has also taken on lighting industry veteran Ray Letasi as Vice President of Global Sales. Letasi is the former president and COO of EcoSense Lighting, a global solid-state lighting solutions company. He was formerly Vice President of International Sales for u Kinetics (Now Philips Solid-State Lighting Solutions), and held several Sales Management and Business Development positions during ten years with Color Kinetics, spearheading the company's Japanese joint venture partnership as well as launching sales, marketing and distribution programs throughout Europe, Asia Pacific, Japan, and the Middle East. Letasi brings to Soraa nearly 15 years of global business experience in the semiconductor, LED and lighting industries.

"Ray's extensive experience in the lighting industry gives Soraa a major advantage in navigating a rapidly changing industry landscape," comments Soraa CEO Kim. "His veteran perspective on the global industry will help build Soraa's reach internationally."

Soraa made its public debut in February 2012 when the company launched its flagship family of GaN-on-GaN based LED MR16 lamps. Soraa's proprietary GaN-on-GaN technology foundation enables the company to produce LEDs that produce much brighter light sources than conventional LEDs and allow the company to develop lighting products with superior performance and sim
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