News Article

Soraa's Gallium Nitride LED Technology Spurs Expansion

Its GaN on GaN LED MR16 lamps have encouraged the firm to expand its global sales team

A surge in demand for Soraa's full visible spectrum has led the company to appoint two new leaders to its sales organisation - George Stringer and Nick Farraway.

Stringer joins the company as Senior Vice President of North America Sales and Farraway joins as Senior Vice President of International Sales. Both will report to Tom Caulfield, President and COO of Soraa.

"The Soraa VIVID LED MR16 lamp is widely regarded as the best in the world in terms of brightness and colour rendering - this has fuelled sales growth over the past year and created the need to expand our sales organisation," says Caulfield. "Both George and Nick bring energy, ingenuity and industry insight to help us chart a successful course for the company in the coming years."

George Stringer, Senior VP of North America Sales, Soraa

Stringer comes to Soraa following 16 years with Acuity Brands Lighting in a variety of senior level sales and sales management roles.

His last role at Acuity was as Vice President and General Manager for Corporate Accounts, Renovation, and Government; where he revitalised the National Account organisation.

He brings to Soraa considerable expertise in all sales channels and motions; direct, distribution, manufacturer's representatives, and national and regional accounts.

"Response to Soraa's products from the marketplace has been extraordinary and I'm excited to be part of its seasoned and professional management team," says Stringer.

Nick Farraway, Senior Vice President of International Sales, Soraa

An internationally recognised lighting expert with over 30 years of global industry experience, Nick Farraway brings a wide range expertise in lamps, fixtures and applications to the Soraa team.

He previously held senior executive roles at Sylvania, Thorn and Zumtobel Lighting; working through all channels from international project specification to general wholesale distribution and retail.

He led the successful bid teams on several prominent international projects, including London Heathrow Airport Terminal 5 and Wembley International Football Stadium. Farraway holds a BEng from Middlesex University.

"Soraa maintains a rare agility that consistently outperforms the competition, not only in the inventiveness and quality of its products, but also in their ability to manoeuvre within the marketplace to create new business opportunities. I'm thrilled to join the company at such an exciting time," comments Farraway.


AngelTech Live III: Join us on 12 April 2021!

AngelTech Live III will be broadcast on 12 April 2021, 10am BST, rebroadcast on 14 April (10am CTT) and 16 April (10am PST) and will feature online versions of the market-leading physical events: CS International and PIC International PLUS a brand new Silicon Semiconductor International Track!

Thanks to the great diversity of the semiconductor industry, we are always chasing new markets and developing a range of exciting technologies.

2021 is no different. Over the last few months interest in deep-UV LEDs has rocketed, due to its capability to disinfect and sanitise areas and combat Covid-19. We shall consider a roadmap for this device, along with technologies for boosting its output.

We shall also look at microLEDs, a display with many wonderful attributes, identifying processes for handling the mass transfer of tiny emitters that hold the key to commercialisation of this technology.

We shall also discuss electrification of transportation, underpinned by wide bandgap power electronics and supported by blue lasers that are ideal for processing copper.

Additional areas we will cover include the development of GaN ICs, to improve the reach of power electronics; the great strides that have been made with gallium oxide; and a look at new materials, such as cubic GaN and AlScN.

Having attracted 1500 delegates over the last 2 online summits, the 3rd event promises to be even bigger and better – with 3 interactive sessions over 1 day and will once again prove to be a key event across the semiconductor and photonic integrated circuits calendar.

So make sure you sign up today and discover the latest cutting edge developments across the compound semiconductor and integrated photonics value chain.



Search the news archive

To close this popup you can press escape or click the close icon.
Register - Step 1

You may choose to subscribe to the Compound Semiconductor Magazine, the Compound Semiconductor Newsletter, or both. You may also request additional information if required, before submitting your application.

Please subscribe me to:


You chose the industry type of "Other"

Please enter the industry that you work in:
Please enter the industry that you work in:
Live Event