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GaN Systems appoints Charles Bailley to lead sales in Asia

The company is expanding worldwide to support early adopters of power gallium nitride semiconductor technologies
GaN Systems, a developer of GaN power switching semiconductors, has taken on Charles Bailley as Senior Director Technical Marketing, Asia, effective immediately.

Charles Bailley, Senior Director Technical Marketing, Asia

Bailley’s appointment is part of the company’s strategy of increasing headcount worldwide to support early adopters of GaN-based devices as world-leading automotive, industrial, and enterprise equipment manufacturers increasingly replace legacy silicon-based semiconductors with GaN power devices to achieve higher efficiency, power density and reliability.

Bailley is a well-respected and experienced figure in the power semiconductor industry, with over eighteen years’ engineering and management experience in semiconductors and platforms at companies including Intel, Intersil, and CHiL Semiconductor (now acquired by International Rectifier).

His background includes applications engineering, design engineering in both power electronics and analogue ICs, and marketing and business development. He has an MSEE from Florida Institute of Technology and a BSEE from the U.S. Naval Academy and holds a number of U.S. patents.

GaN Systems’ CEO, Girvan Patterson comments, ”We extend a warm welcome to Charles and are delighted GaN Systems will have the benefit of his wide experience and vast technical expertise. 2014 is the year we will commercialise our broad range of GaN on silicon products and Charles will play a key role in driving our business forward, including working with leading customers to define products for their markets.”

Bailley says, “It’s very exciting to be joining GaN Systems as GaN power technology matures and its market share is poised for rapid growth.  Asia is the largest market for power electronics and I’m very much looking forward to supporting customers in the region with innovative GaN power devices.”

Bailley will be working with Geoff Haynes, Founder and VP of Business Development, who leads business development worldwide, Tony Astley, responsible for managing Business Operations in Europe, and Julian Styles, Business Development Director in the Americas.
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