News Article
Soraa wins Red Dot Design Award again
The firm's GaN on GaN based SNAP System LED lamp/accessory solution has won an award following the firm's win for its VIVID MR16 LED lamp last year
Soraa, a specialist in GaN on GaN LED technology, has announced its SNAP System has received the Red Dot Award: Product Design 2014.
The forty person jury featured renowned specialists tasked with selecting products that excel in design innovation, functionality and ecological compatibility.
The Soraa SNAP System is a set of innovative, easy-to-use magnetic lamp attachments which allow the user to flexibly adjust the colour, shape, and (in the near future) direction of the beam.
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Soraa SNAP System
Due to their bright, point source GaN on GaN LED and prismatic optic, Soraa’s lamps can accept a magnet in the centre of the lens without major impact on light output or efficiency, enabling a simple attachment mechanism.
With the SNAP System, light can be customised directly on lamps at the application site, opening up a new and exciting world of design possibilities for lighting.
“Accessories are an important tool in lighting designers’ palettes as they allow designers to configure and fine-tune lighting scenes with dedicated light distributions, colours, and directions,” said George Stringer, Senior VP of North American Sales at Soraa.
“Designers love the SNAP System, because it provides them with endless possibilities and enormous flexibility to change beam characteristics without having to change the light source. It’s a real honour that the Red Dot judges chose to recognise its innovative design.”
The annual Red Dot Award: Product Design is one of the world’s largest design competitions. In 2014, the Red Dot jury received 4,815 entries from fifty-three countries, but only the best 1,120 received an award. This year only seventeen LED lamp products received an award.
This is the second year in a row that Soraa has won a Red Dot Award. Last year, the company received the award for its VIVID MR16 LED lamp.
