News Article
Plessey branches out into Italy
The UK headquartered firm will use Comprel Srl to distributeits GaN-on-silicon LED products
Plessey has entered into a distribution agreement with Comprel Srl to expand its European network with coverage in the Italian market.
Comprel Srl is an Italian electronics distributor and provider of advanced complete solutions headquartered in Nova Milanese.
Michele Busnelli, Commercial Managing Director of Comprel, says, "Comprel is very happy to be a partner of Plessey Semiconductors. We entered the SSL (Solid State Lighting) market three years ago with the aim to introduce new technology in a booming sector. The GaN-on-silicon technology is going to be a revolution in the SSL market. I am sure that with the innovative products of Plessey and our deep knowledge of the market we are going to be very successful."
Michele Busnelli, Commercial Managing Director of Comprel
David Owen, Plessey's Regional Sales Director adds, "We are very pleased to work with a distributor that entered the lighting market some years ago and therefore has considerable knowledge of the local customer base and what is required to be successful. Comprel has a dedicated team working in the Italian lighting market place which will accelerate the time to market for Plessey GaN-on-silicon LEDs in this high growth region."
David Owen, Regional Sales Director, Plessey
Plessey's MaGIC (Manufactured on GaN-on-silicon I/C) High Brightness LED (HBLED) technology has won awards for its innovation and ability to cut the cost of LED lighting by using standard silicon manufacturing techniques.
Comprel Srl is an Italian electronics distributor and provider of advanced complete solutions headquartered in Nova Milanese.
Michele Busnelli, Commercial Managing Director of Comprel, says, "Comprel is very happy to be a partner of Plessey Semiconductors. We entered the SSL (Solid State Lighting) market three years ago with the aim to introduce new technology in a booming sector. The GaN-on-silicon technology is going to be a revolution in the SSL market. I am sure that with the innovative products of Plessey and our deep knowledge of the market we are going to be very successful."
Michele Busnelli, Commercial Managing Director of Comprel
David Owen, Plessey's Regional Sales Director adds, "We are very pleased to work with a distributor that entered the lighting market some years ago and therefore has considerable knowledge of the local customer base and what is required to be successful. Comprel has a dedicated team working in the Italian lighting market place which will accelerate the time to market for Plessey GaN-on-silicon LEDs in this high growth region."
David Owen, Regional Sales Director, Plessey
Plessey's MaGIC (Manufactured on GaN-on-silicon I/C) High Brightness LED (HBLED) technology has won awards for its innovation and ability to cut the cost of LED lighting by using standard silicon manufacturing techniques.
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