Strategy Analytics Says Nokia & Motorola Dominant Cellular Brands
Exit of Sony & Qualcomm an Opportunity for Samsung
BOSTON. Motorola and Nokia occupy the top two positions in US cellular market in terms of brand awareness. However, with the exit of Sony a significant opportunity for a third major player to emerge is seen, with Ericsson and Samsung being favorites.
These findings are presented in a study published recently by Strategy Analytics, Inc. within its continuous information service, Mobile Communications Service - North America. This service provides leading players in the wireless industry with insights into key market, technology, and consumer behavior trends. The company s latest report "US Handset Market Perceptions" provides an analysis of end user perceptions of handset vendors in terms of style, value and overall brand awareness.
"Nokia has scored well in terms of style with the American users, but they also have done a remarkable job of earning a reputation for value for money with US users, as well," said David Kerr, Vice President of Wireless Services at Strategy Analytics. Motorola has managed to sustain its position in the marketplace but is increasingly threatened by Nokia for leadership in the Power User segment. "Behind Nokia and Motorola, conditions are ripe for newer entrants like Samsung to aggressively develop their brand names and gain reputations for stylish, easy to use handsets," noted Kerr.
As we approach the millennium, the pace of change and intensity of competition in the US handset market is quite remarkable with vendors facing many key issues including: -- Building brand awareness among users of product lines; -- Well crafted images which stick in the minds of users; -- Targeting key market segments, such as the Power Users, Mobile Family, Pre-teens; -- Balancing volume requirements among light and medium users with the desire to innovate in the wireless Internet appliance space.
Company Background:
Strategy Analytics, formerly BIS Strategic Decisions, provides information and insights which help competitors develop strategies in consumer electronics and media, Mobile and fixed communications, personal computing, automotive electronics, and enabling technology business. Working on a global basis, Strategy Analytics delivers planning support in published and consulting formats to meet the decision support needs of clients in North America, Europe, Japan and the Far East.
Contact: David Kerr Tel: 414 646 8974 Email: dkerr@strategyanalytics.com
US Headquarters: Steffi Karp Tel: +1-617-738-1300 Fax: +1-617-244-9488
Website: http://www.strategyanalytics.com
SOURCE Strategy Analytics, Inc.
David Kerr Tel:
414 646 8974 Email: dkerr@strategyanalytics.com
US Headquarters: Steffi
Karp Tel: +1-617-738-1300 Fax: +1-617-244-9488
Website: http://www.strategyanalytics.com
SOURCE Strategy Analytics,
Inc.
E-mail: dkerr@strategyanalytics.com
Web site: http://www.strategyanalytics.com
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