Q1 OLED monitor shipments up 78% year-on-year
According to the latest research by TrendForce, the OLED monitor market entered a seasonal downturn in 1Q26. Moreover, strong promotional campaigns in 4Q25 had already pulled forward demand.
So while global OLED monitor shipments dropped by 11 percent QoQ in 1Q26, year-on-year, 1Q26 shipments grew by 78 percent.
The key growth driver was the increasingly abundant supply of QD-OLED panels, which enabled new market entrants to ramp up volumes and effectively fill gaps in the market.
In terms of market share, ASUS remained firmly at the top of the rankings in 1Q26 with a 24 percent share. Its leadership was underpinned by a comprehensive OLED product lineup. As part of its Q1 product push, ASUS launched a 34-inch gaming monitor with an ultra-high 360Hz refresh rate and continued to expand into mobile displays with a new 16-inch portable OLED monitor.
Samsung ranked second with a 16.4 percent share for 1Q26. Backed by in-house QD-OLED panel resources and years of experience in the high-end display segment, Samsung maintained strong growth momentum even during the off-season. Its exclusive models—such as the 27-inch QHD 180Hz monitor—continued to perform well, helping to sustain solid shipment levels.
The race for third and fourth place was extremely tight. MSI ultimately edged out AOC/Philips to claim third with a 12.2 percent share, compared with AOC/Philips’ 12.1 percent. As competition between the two brands intensifies, their product strategies differ clearly.
TrendForce says MSI has benefited from stable shipments of its 31.5-inch models while simultaneously expanding into both commercial and high-end gaming segments. Its 27-inch UHD commercial monitor and 34-inch gaming monitor with a high refresh rate of 360Hz both debuted in the first quarter, and this broader product upgrade helped it secure third place.
In contrast, AOC/Philips has concentrated on the 27-inch QHD segment as its key battleground and used aggressively priced entry-level models to drive volume. Hence, it was able to firmly establish its market position in the first quarter. With its market share now only slightly below MSI’s, the brand held fourth place in 1Q26 while closing in on third. AOC/Philips has emerged as the most formidable challenger in the current rankings.
LGE ranked fifth with a 9.1 percent share for 1Q26. The company launched an exclusive 39-inch WUHD OLED 165Hz monitor in the first quarter, and the product is expected to contribute significantly to shipments in the second quarter. LGE’s main competitive strength lies in ultra-wide products, which already accounted for 40 percent of its shipments in 1Q26.
As new products gain traction, this share is expected to approach 45 percent in the second quarter.
